Fundamento Comunicação Empresarial was founded in 1990 in São Paulo by Marta Dourado, a Media Relations Professional graduated by ECA-USP, who has already performed in entities of the sector such as CONRERP and ABRACOM, social entities such as CVV, ASEC, CIP, etc.
Fundamento offers to the market a comprehensive performance, focused on the construction of the corporate image and use of integrated communication tools. Throughout these twenty years, specialized units were also created: Fundamento Análises, Fundamento Treinamento, Fundamento Eventos, Fundamento Digital and Fundamento Design.
Since its foundation, among the projects carried out for over 300 national and international institutions, the following stand out:
Brands construction and repositioning
Introduction and positioning in Brazil of relevant companies and brands, such as Nokia; Compaq; Masterfoods; Cialis, from Eli Lilly; Always, from Procter & Gamble; Slim-Fast, from Unilever; Acuvue, of Johnson & Johnson; Boomerang and TCM Classic Holywood, from Turner International do Brasil; Launch of Schlumberger – Smart Cards Division; Cymbalta, in a joint venture of Boehringer Ingelheim and Eli Lilly; NewCare, currently from Unilever; Cambridge Leadership Associates.
Financial Communication
Communication of financial operations such as the capital opening of Medial Saúde, the merger of the companies Haironville and Perkron, of the Arcelor group and the acquisition of the drugstores chain Drogão by Drogaria São Paulo, which became the largest drugstores chain in the country.
Sustainability
Development and communication of social programs such as Química & Natureza for Solvay, a community environmental education project which won the ABERJE Award; support to the communication of programs of Instituto Ayrton Senna, CVV and ASEC.
Crisis prevention and management
PDeveloped projetcs for Mars, Medial Saúde, Nokia, Eli Lilly, among other companies.
Training
Fundamento offered training for over 1,000 executives of Merck, Alcon, Compaq, Eli Lilly, IPSOS Latin America, Nokia, Seagram, Unilever and Texas, among others.
Launching
Launching of large cultural productions such as the movies Star Wars – Episode I, The Fight Club, Moulin Rouge, Orfeu, Pay it Forward, Basic and Lisbela e o Prisioneiro, concerts by Andrea Bocelli and the cultural pole Magia do Cinema, of the city of Paulínia.
Disclosure
Disclodure of large events, such as Grande Prêmio Ayrton Senna de Jornalismo and a seminar by former U.S. president Bill Clinton for a selected group of opinion makers.
Awarded communication
Campaigns for the sponsorship of MasterCard in the 2006 World Cup and for the marketing project Viajante MasterCard.
In the last two decades, deep changes such as the advent of the Internet, the appreciation of the consumer rights, of the sustainability and environmental preservation, of the social networks and scientific advance, brought new demands for the corporate sector and increased the need of transparent dialogue, making communication each time more relevant.
Following this evolution, Fundamento expanded its portfolio of clients and services, and is currently among the main companies of the sector, with structure to serve the most sophisticated projects of national and international reach.