Radar 2.0 is an online system to monitor and measure press exposure of the client, its brand and other matters of the client’s interest.
In this area, the client has available a real-time updated report counting with all the data and assessment regarding the results of the period. Client can also receive customized reports with retroactive and comparative analysis of the competition and an assessment of crisis management result.
Read below topics of main services offered by Radar 2.0:
- Online system for monitoring and measurement of exposure in the press
- Internet access with login and password
- Navigational monthly report with own methodology
- Analytic synthesis of the results obtained
- Measurement criteria
- Vehicle
- Value
- Space
- Favorability
- Exclusive x Collective
- Spokespeople
- Images
- Subjects
- Initiatives Record
- Journalists served
- Releases and agendas
- Events and collectives
- Relationship actions
- Consumers letters
- PDF attachments for the history of all events
- Personalization and flexibility
- Customized reports
- Differentiated metrics
- Retroactive analyses
- Competition comparative
- Crisis management
- Updating in real time
- Daily exposure coverage
- Automatic newsletter generation
