Strategic Consulting
Consists in developing a study and analysis of information on the client, products and services, on the market and its positioning in the performance segment. In addition to the client’s analysis, the consultancy also develops the analysis of socio-economic scenarios, sectorial analysis and analysis of the competition and the respective assessment of the risks and crisis situation of the company in the sector. With the consulting diagnosis, Fundamento prepares the communication planning and the actions strategies.
Media Relations
In addition to the specific services o the press counseling activities, Fundamento develops press relations programs, aiming at increasing and improving its exposure in the communication media and making the client a source of information. Preparation for relationship with the press:
- Media Training - preparation of spokespersons for contact with journalists
- Press conference - planning, coordination and execution
- In company service and attendance
- Editorial Staff - releases, articles, Q&A
- Direct contact with journalists - follow-up, agenda raising, submittance of material to the press, appointment and follow-up of interviews, visits to Editorial Staffs.
Media Relations
In the area of Media Relations, Fundamento makes the institutional diagnosis with raising and analysis of the need of general and specific communication and develops the planning, coordination and execution of oriented communication programs.
Internal Communication
Fundamento applies the internal communication principles as a strategic business function and develops specific planning to create the favorable environment and establish relationship standards to reach common objectives between the company and the employee. Planning, coordination and execution of internal relationship programs. Creates, executes and coordinates Thematic Campaigns, Awards and Contests. Creation, composition and production of newsletters, newspapers, magazines, printed and electronic boards.
Crisis Prevention and Management
The Crisis Prevention and Management program involves since the identification of potential risks, the preparation of prevention process up to the adequate management for the minimization and contention of its consequences. It defines and elaborates policies of prevention and management, and carries out the training of teams for risks control and performance in crisis situations.