Chemistry and Nature Project - disseminating knowledge and environment preservation awareness among children and teenagers

Challenges

Strategy

• The environmental education project Chemistry and Nature, conceived by Solvay and created and developed by Fundamento, was the solution found. Initially implemented for employee's children, it was then adapted for the region's school students, expanding its outreach
• In order to address several age ranges, the project was designed to work in stages, each one divided into two phases: 1) dissemination of information about the environment, and 2) interaction with the environment
  
• The dynamics followed this sequence and tools:
  • Program start-up - 1st stage - students from 2nd to 4th grades
    
  • 1st phase - a) Comics, where the characters experienced situations connected with the Nature. 2nd phase - a) Interactive game that tested the knowledge acquired in the comics. b) Drawing contest with the theme "How can I take care of the environment"
    
  • 2nd stage - 6th and 7th grades
    
  • 1st phase - a) Comics with content adapted for this age. 2nd phase - a) Collectible stickers - created with images from the region and messages about preservation
    
  • 3rd stage - high school students
    
  • 1st phase - a) Card index "An Adventure through Nature", where two characters address issues about preservation and ecology. 2nd phase - a) Small examination Chemistry and Nature, a relaxed version of the traditional entrance examinations. Always, at the end of each stage, a draw was promoted and the prizes were given to the students and to the schools they were enrolled in