Marta Dourado
mdourado@fundamento.com.br
55 11 5095-3866 - ext. 860
55 11 5095-3860 (direct)

» President
Marta Dourado has over 25 years’ experience on national and international communications projects, including strategic planning, public relations and crisis management. Holding a Communications degree from USP, she worked for the Cabinet of the Sao Paulo, State Governor, at the Anhembi-Morumbi University and was communications manager for the Sperry-Vickers (currently Unisys) group. She spent three years as an announcer and journalist for BBC radio and the Central Office of Information, in London. Back in Brazil, she created Fundamento in 1990, an agency specializing in business communications which has grown to become one of the most important in this market. She is a founding partner of ASEC (Association for Children’s Emotional Health).

Adriana Panzini
apanzini@fundamento.com.br
55 11 5095-3866 - ext. 868
55 11 5095-3868 (direct)

» Executive Director
Holding a Bachelor degree in Journalism from Faculdades Integradas Alcântara Machado – FIAM. She has more than 15 years experience in communications, including strategic consultancy and planning, crises management and media relations, for companies in the IT sector, telecommunications, NGOs, pharmaceuticals, consumer goods and financial. She joined Fundamento in 1999 and has previously held the positions of B2B Business Unit manager, account director and planning director.

Carolina Almeida
calmeida@fundamento.com.br
55 11 5095-3866 - ext. 867
55 11 5095-3867 (direct)

» Account Director - Business Unit B2B & Services, B2B & Financial and Culture & Entertainment
Graduated in Public Relations from Universidade de S. Paulo, Carolina has been involved in the corporate communication market for seven years, with experience in press and public relations, focused in industry and retail. Among the results reached during the last years, the most important was the communication plan developed for the acquisitions of Wal-Mart in Brazil (Bompreço and Sonae).

Vinícius Antunes
vantunes@fundamento.com.br
55 11 5095-3866 - ext. 888
55 11 5095-3888 (direct)

» Business Unit Coordinator - B2B and Services
Journalist graduated from Sao Paulo Methodist University, has been involved in the corporate communication market for eight years. In this period develop press relations, public relations, internal communication and publications for companies in the service sector, industry and associations. Developed works for several clients, such as Ryder Logistics, LEGO and Brazilian Association of Psychiatry.

Luiza Barros
lbarros@fundamento.com.br
55 11 5095-3866 - ext. 873
55 11 5095-3873 (direct)

» Business Unit Manager - Culture and Entertainment
Graduated in Social Communication from Universidade Federal de Pernambuco, Luiza also holds a masters degree in Communication and Semiotics from PUC-São Paulo, and from University of Florida (Florida-USA), where she was the only Brazilian recognized with a Fulbright scholarship for communication in 2004. She’s got nine years of experience and has worked for Turner Broadcasting System Latin America, in Atlanta, representing Canal Futura /Fundação Roberto Marinho and as a member of the communications and marketing department for CNN International and CNN en Español. Her experience also includes working for clients in the culture and entertainment segment such as TNT, Boomerang and Cartoon Network networks, and with corporate communication for the third sector. She’s has also worked with production and journalism for several publications, websites and TV channel, like TV Cultura affiliate (newscating and studio production for a talk show) Jornal do Commercio (tourism and variety segments), News Agency for Children’s Rights (Agência de Notícias dos Direitos da Infância – ANDI) and Terra portal, among others.

André Silva
asilva@fundamento.com.br
55 11 5095-3866 - ext. 880
55 11 5095-3880 (direct)

» Support Unit Coordinator - Strategic Analysis
Graduated in Journalism at Faculdade Integrada da Bahia. Six years of expertise in communication, including radio, TV, PR, press and marketing agencies. Participated in a pioneer project of e-learning concerned to health issues supporting hospitals, pharmaceutical industry, medical societies, NGOs and universities.

Carla Fornazieri
cfornazieri@fundamento.com.br
55 11 5095-3866 - ext. 877
55 11 5095-3877 (direct)

» Business Unit Coordinator - Health & Beauty
Graduated in Journalism from Universidade Metodista de São Paulo, majoring in Corporate Communications, has a seven-year professional background and served as a print media editor before entering corporate communications. Primary activities carried out in press advisory and public relations are strategic planning, crisis management, internal communications and institutional publications for large companies, mainly in education, health-care, and service fields.

Bárbara Garcia
bgarcia@fundamento.com.br
55 11 5095-3866 - ext. 882
55 11 5095-3882 (direct)

» Support Unit Coordinator - Strategic Analysis
Sociologist graduated on PUC São Paulo, with pos-graduation degree in Management in Marketing of Services on FAAP. Working for seven years in the communication area, with experience in management, analysis of market and competition, strategic planning, media negotiations, graphical production and events, development of campaigns of endomarketing, marketing on and off line, brand positioning, launching of products, development of architecture and content of sites. Some customers attended in the retail, IT and health segments: Springler-Carrier, House and Video, Ceramics Lopes, Wittel, Alcatel, Plusoft, Deloitte Touch-Tomatsu, Banco Itaú, Redecard, Unimed, São Luiz Hospital and Samaritano Hospital.

Karin Godoy
kgodoy@fundamento.com.br
55 11 5095-3866 - ext. 869
55 11 5095-3869 (direct)

» Support Unit Coordinator - Production and Events
Holding a degree in Journalism from Anhembi Morumbi University, with specialization in Advertising and Marketing, Karin Godoy has been involved in the Communications and Events markets for several years, developing special projects such as: Avant Premiéres, concerts, press conferences, staff meeting, conferences, conventions, business meetings, exhibitions, general fairs, grand openings, products launches, seminars, vernissages and others. Among these projects, a plenty of clients in different industries were assisted by Godoy’s coordination: food and beverage, beauty and cosmetics, education, entertainment, sports, finance, chemical, paper and pulp, IT, web etc.