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Fundamento is a corporate communications agency focused in public relations. Founded in 1990, today it ranks among the largest agencies in the country, with around 40 employees specializing in public relations, journalism and advertising. Fundamento has provided communications services to over 300 national and international leading companies.
With a culture strongly aimed at the strategic thinking, its main achievements include:
- launching and positioning of Nokia in the country
- introduction of Slim-Fast in the national market
- pre-launching and launching of Cialis
- image repositioning of TNT cable television channel
- pre-launching of AOL Latin America in Brazil
- risk monitoring and crisis management for Masterfoods, Mars Inc. Brazilian subsidiary
- launching and positioning of the Compaq brand in Brazil during seven years until its acquisition by HP
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